Dec 28, 2018
In this episode of Beyond the Image, host James Patrick talks about when you should be ignoring someone. Our work as creatives is for an intended audience. When we shave off our edges to try to appease everyone, we are left with nothing left to define us.
This show discusses who our intended audiences are, why we should...
Dec 19, 2018
In this episode of Beyond the Image, host James Patrick discusses the various strategies you can implement to increase the revenue of your creative business in the new year.
The episode covers proactive marketing, picking up money left on the table, segmenting your audience, how to resell and upsell and, most...
Dec 12, 2018
In this episode of Beyond the Image, host James Patrick chats with award-winning film and commercial director Nickolas Duarte.
Dec 5, 2018
In this episode of Beyond the Image, host James Patrick discusses when it is okay for creatives to work for free.
The word "free" is perhaps the biggest F-word in all the creative industry. Artists, photographers, designers loathe the times when a client approaches them and expects free services.
This show discusses the...